Saving money and being more energy efficient is one thing most people are concerned about in today’s world. Being a solar company means you are the first people that everyone comes to see when they are ready to become less reliant on the ‘grid’ and more reliant on the energy the sun provides.
What is Solar SEO?
Solar SEO is the process of learning how to rank higher in the search engine results such as Google, Bing, Yahoo and more. If you aren’t on the first page of the results as a company anymore, your business might as well not exist, when it comes to reaching potential customers. Effecting SEO methods in the solar business can be a bit time consuming and challenging especially if you are unfamiliar with the way SEO works and what tools and techniques are used in this type of online marketing.
Why Invest in Search Engine Optimization (SEO)?
It’s simple. SEO is one of the most effective ways to gain traffic, gain attention, increase your brand awareness and eventually your bottom line. While email marketing, direct mail and other types of marketing tactics are all still important, nothing can stand in comparison to SEO. Why? Let’s look.
Newsletters effectiveness is temporary, once it’s ran its course, your go right back to square one. This type of marketing can be looked at as consumable that has a much shorter time or life span.
However, SEO is cumulative. This means that it yields a much greater return on investment again and again throughout time. You will have ownership to the content forever and it will be visible virtually forever as well. Investing in SEO is the most cost-effective way to generate traffic and gain attention from new and potential customers.
SEO is For All Phases of the Buying Cycle
Newsletters reach customers and those interested in the now, regardless of where they may be in their process of buying. Some people may be ready to pull the trigger and buy, whereas others may not really care at all. These types of people will just unsubscribe and block you.
However, with Solar SEO, you will have your content already written up ready to go, just waiting around for someone to find it. All types of people in different avenues of the buying cycle. Some may just be interested in finding out more about Solar energy, where others may want to know about the cost savings of solar, and someone else may be ready to buy. You can have all these different types of solar content ready to go written just waiting for someone to stumble upon it.
Let’s look at the different types of SEO and what they really are.
- On-Page SEO
- Off-Page SEO
On-page, SEO refers to the different elements of your website. The code quality, content on the page, and even the technical set-up of the website. Whereas Off-page SEO includes other factors like social media engagement, links from different websites and more.
Why is On-Page SEO Important?
On-page SEO elements are those that you have control over. You can control any types of technical problems that may arise as well as the quality of the content on your website. Focusing on the different on-page elements can help to increase the chances of any off-page elements will be more successful. Because when you have quality content that truly resonates with the ready, then you are more than likely going to have it shared more frequently.
On-Page SEO Elements
For Solar SEO you want to focus on on-page elements that can help really drive traffic your way. These elements include things like:
Meta Tags: Meta tags help to give search engines a little bit more information about your webpages. This can help you achieve higher rankings by providing the user with relevant information that increases your click-through ratings.
Meta Descriptions: A meta description can help provide you with a competitive advantage if it is well written. The meta description is the text that is below the link on the search engine results. It briefly explains what the webpage is about. Making it attractive enough to draw in the users’ attention can help boost your overall SEO efforts greatly.
Title Tags: The title of your page is what any user will see when they look at the search engine results. It helps to outline what your webpage is about.
Heading Tag: Headings help to organize your content and really make your page stand out. Use them to help represent the various sections of your content. They will help make an impact on your SEO efforts.
Content is King, but it Needs to Be User-Friendly
When the search engines crawl the internet and come across your page, they want to match quality content with the user intent. Therefore, the content is super important. It should explain what your business is all about and the types of products and services you are offering. How can you make your content flow better? When you are writing your content, think that you are having a conversation with the user. Read through what you are writing and ask yourself, are they going to stay interested long enough to stay on the page? Or will they get bored quickly and hit the back button to leave? Keeping this in mind can help provide you with a good ruleset on how to write your content.
Keywords and More Keywords
Focus keywords are still vital to the success of any solar SEO campaign. You still need to ensure you have high quality content that is not keyword-stuffed, but you still need them. Do some time to research first your competitors in the solar industry. What do their web pages look like and what types of keywords are they using? Consider the types of products and services you have to offer. These always provide good keywords to help you get started.
Start by making a keyword list. Not every keyword you come up with will end up making the cut, but it’s important during your research stage to figure out as many keywords as possible. Then as you learn more about what your competitors are doing and how they are successful you can narrow down your results. Keywords really are a trial and error type of process, so don’t get too upset if the first ones you choose don’t work as well.
Types of Keywords
There are a few different types of keywords and depending on the type of solar SEO plan you have in mind, you may use one or more of them. They include:
- Information Keywords: Keywords used when the user is wanting to learn more about a topic.
- Location Keywords: These are locations, cities, states, countries etc.
- Transactional Keywords: These are phrases or words which are types of products, or services a user is searching for.
Mobile Friendly Website
Let’s not forget about making your website mobile responsive. This is when you create a website that is accommodating to a mobile format. Often people are going online to look up websites, more than 67% of people use their phone daily to search something on the internet. This number is only going to continue to rise, so instead of discouraging people from doing, you want to encourage them by making sure your website is optimized for the search engines regardless if it’s online or not.
You want to make sure you give the search engines the right signals. Using title tags, headings, and meta tags, you can easily create a high-quality website in no time at all. While creating a solar SEO webpage is important, maintaining this page is also just as important. Google is consistently changing up their algorithm which means site maintenance is an absolute must.
Remember your overall goal is to drive traffic to the website, bring in more potential customers and convert them into a paying and returning customer.