In this article, we will be going over the best ways to improve your conversion rate. Whether you are selling a service or a product, WordPress or Shopify, these tips should apply directly to your website and business.
The first way to increase your conversion rate is to have better product or service images. Don’t have text on top of the images (seen all the time by Shopify websites). Use different images than what the manufacturer has.
You have to use the images as one of the main selling points. Don’t be lazy with them.
Just like images, words help sell your product. If you have horrible copywriting, people aren’t going to convert. Either learn the basics of copywriting or hire a copywriter to update your pages.
Testimonials & Reviews
To help sell your product or service, you also need to build the users trust. One of the best ways to do that is to include either testimonials or reviews on your website and page. This lets the user know that they are dealing with a great company (assuming the reviews are good).
Increase The Page Speed
If your website takes over 3 seconds to load, users are going to bounce from your website. They will end up going to a competitor’s website instead. If they didn’t bounce, there would have been a chance that they purchased a product or service.
Adding a Video
Another way to increase your conversion rate is to add a video to your page. This takes a lot more work, but since people are more visual, this will really help sell your product.
The video cross promotes your Youtube channel as well. Users might click on the video and check out your Youtube channel. From there they can see the feedback others have given to you.
It also helps with the SEO of the page. Having a video on a page increases the overall value which leads to higher rankings.
Design of the website
The last way to increase your conversion rate is to have a properly designed website. Make sure the website isn’t dated and that it’s easy for different users to navigate.
If you want to watch a video instead of reading this post, check out the youtube video down below.