One of the ways to attract new customers to your accounting business is using an online website. If you aren’t familiar with SEO, you may be surprised to know that SEO generates more traffic and more leads than any other type of online marketing techniques.
If your website isn’t yet optimized for the search engines, it may be time to learn why establishing an accountant SEO plan can help you reach your business goals.
SEO, better known as search engine optimization is methods of increasing your websites ranking so that it appears higher in the search engine result pages. Getting your website into the top pages is important if you are trying to draw in potential new accounting customers.
If you are unfamiliar with SEO and how it works or only understand the basics you may be wondering how you are supposed to use SEO to get into the top search results. That’s what we’re going to look at now. We’re going to discuss the basics of SEO so that you have a better understanding of why developing, implementing and maintaining an accountant SEO plan is vital to your company’s success. Let’s look.
The first step to any SEO plan is developed. During the development phase, you will want to decide what your overall goal is for implementing SEO into your marketing efforts. If you are looking to get into the top search engine results, why is it you are wanting to achieve this status?
Most companies want the push in the top results because this increases what is known as their online presence or online visibility. Having your visibility increased means more consumers can view their websites. This increase in consumer visibility also can lead to an increase in traffic.
What Can SEO Do for You?
There are many ways of implementing an accountant SEO plan can help your company. While the end goal of increased customers and increased revenue is what you are more than likely shooting for, there are other ways of implementing an SEO campaign/ plan can help your business. They include:
What can have increased traffic do for you and why is it important when it comes to accountant SEO? Think about it, when more people are visiting your website, you have a better chance of converting them into customers. This means not only will have more people visiting your accounting website, but chances are from this increased traffic you will also, in turn, generate new accounting customers.
Let’s talk a little bit about brand awareness. Are you familiar with what it is and what it means for your accounting services? Brand awareness is pretty much what it sounds like, how aware others are of your accounting business and how much they know about you.
If you’ve found a business to be on the slow side, chances are your brand awareness needs some attention. Accountant SEO can help provide you with a kick in the right direction when it comes to brand recognition or brand awareness. If you need a push increasing your SEO efforts can do just that.
Increase Social Media Presence
You should always have a presence on social media platforms, this is a must when you are utilizing online marketing efforts now a day. If your social media standing has been lacking, implementing SEO can help with that as well. But you will have to make sure you put some work into it to generate the results you are looking for.
First, you want to make sure you are engaging with your audience. No matter how small your audience maybe now, it’s important to let them know you hear their concerns and you want to get to know them better. This will help you greatly when your audience size increases in the future. Leaving peoples comments or questions unanswered on social media can backfire when you are trying to implement a new SEO campaign.
If people see that you are not attentive to the needs of your audience on social media, even if your website ends up in the top search results, they aren’t going to want to visit it once they realize who you are. This can negatively affect your brand awareness, which is the opposite effect you are going for.
Answer any questions or concerns those on social media may have in a timely manner. Share content frequently and consistently so that they see you are active and always check in with your current customers asking them what kind of changes they may like to see implemented within your business.
Basic Accountant SEO Methods
Now that we understand more about how implementing an accountant SEO plan can help your business, let’s look at the basic methods you can use to help you get started on the path to SEO success.
Keywords and Keyword Research
Keywords are the key to unlocking all success potential when it comes to SEO. Because they are so important and vital to your campaign, you don’t want to just use any keywords. You want to ensure you are using the highest converting keywords, those that are getting the most searches throughout the month. You can determine this by a few different steps. These steps include:
Brainstorming for Keywords
When you first start out trying to figure out which keywords to use, the first thing you want to do is create a keyword list. How are you going to do this you might ask? It’s simple to start. You can create a detailed list by starting with:
- List all the services your accounting business offers
- Free Checking
- Rewards Checking
- Interest Savings
- Credit Cards
- Personal Loans
- Business Loans
Once you’ve compiled a good list of keywords to start with, the next step is to start keyword research. It’s okay if you don’t know what keyword research is or even how to start because we’re going to explain this to you now.
What is Keyword Research?
Keyword research is a method of researching search words or keywords that people use when searching in various search engines. Knowing which keywords fair better and have a higher keyword density can help you with your overall accountant SEO marketing strategy.
We’re going to briefly discuss how you should be doing your keyword research so that you can develop an even stronger list of keywords to start your SEO process with.
Step 1: Compile a List
You’re already ahead of the game here because you should already have a nice size list of potential keywords available. Don’t forget some basic or generic keywords such as:
Step 2: Long Tail Keywords
Short tail keywords are what we started with. These are one or two-word phrases that most people will be searching for when it comes to accounting. However, to get your rank up higher within the search engines, you want to use a few long-tail keywords to target a more specific audience. These can include things like:
- What Can an Accountant Offer You?
- How Can You Create a Budget?
- How Can I Invest for Retirement?
Step 3: Research Your Keywords
Here is where the actual keyword research starts. Try searching some of your specific keywords on your list in Google or another search engine. This will help you to generate a list of search results using these keywords. How does this help? It helps in a few different ways.
The first being you can see how well these keywords rank. You can also look at your competitors to see how these keywords are working for them in terms of their own accountant SEO techniques.
Step 4: Reviewing the Competition
Why is checking out the competition a step in researching your keywords? You can get a good idea of how well your competitors are ranking with certain keywords. This can help you to determine if the keywords are worth putting into your SEO efforts or if you should just go with a different list of keywords entirely.
While your initial keyword list may help you jump up in the rankings to start, it’s important to re-evaluate this list of keywords every few months. Why? Most of the major search engines, especially Google update their algorithms consistently to try to determine the most relevant websites for the search terms users are using.
Because of this, you should continue to review the list of keywords you currently have and determine how well they are ranking and if they are still something that users are searching frequently. If they are ranking lower than when you initially started using them, it may be time to do some more keyword research to find out which keywords you should be using now.
Let’s Talk Content
Content is still king on the internet and you should be making sure you have a good deal of content on your accounting website. Yes, you want to have pages on your site that include the services you offer and the information about what they are and why they are beneficial to your potential customers.
But to beef up your content and show current customers and potential customers why they should choose your business over others, you want to develop your online personality. You don’t just want to be another big accountant in the list of many others out there. Instead, you want to be unique, an accountant that understands what people want and need.
How can you do this? By blogging! It may seem silly but establishing and maintaining a blog can help with your online personality and your accountant SEO efforts. By updating your blog weekly with information that people are looking for you can utilize your keywords in your content, share this content on all social media platforms and even provide visitors with useful accounting and personal information. It’s a win-win all around.
Don’t let the term accountant SEO scare you away. It’s simple once you understand the basics of it. You can do your own SEO, but it may also help you feel more at ease if you take time to discuss what type of SEO campaign you can develop and implement with a professional SEO service. They can help you to determine the best steps to get started and moving forward towards your SEO goals in the future.