Launching a Digital Marketing Campaign for Your Strip Club
Digital marketing is an essential, non-negotiable aspect of advertising for almost any business. This is just as true for strip clubs as it is for any other company.
Many club owners, however, are shy to jump into a full-fledged digital marketing campaign. They don’t know what it means to put their business out there. Or, they don’t know if an exotic club works in traditional online marketing. This is why strip club marketing sucks: it relies on strip club marketing swag and ads in the back of local newspapers instead of getting out in front of people where they live and work: the Internet.
We are here to tell you that it does, and there is no reason for you to short-change your club or your business by missing out on digital marketing.
Here, we’ll talk about the basics of getting started with digital strip club marketing strategies for your business.
Step 1: Acknowledge the Difficulty, and Get Over It
Traditional marketing venues for online advertising typically involve plenty of brand awareness and content development. However, if you are the manager or owner of a strip club, then you are going to run in a hurdle. Namely, that you run a business that offers services for a very specific clientele that isn’t that attractive to the general population.
It’s difficult. However, there are two things to remember:
- You do have a specific clientele who are looking for your business.
- They want to know about your services.
There is no reason not to market your business like any other company. Just remember that, for public advertisement, you need to keep your content acceptable for general audiences, regardless of who is reading.
Step 2: Know What Kind of Club You Are, and Who You Market To
Now that you are stepping into the digital realm for marketing for strip clubs, you need to know who you are marketing to. Are you running a themed club? Do you have regular guests or events? Are you known for additional services outside of your dancers? Advertising these aspects of your business are going to make your club stand out to people who want something specific or different.
Likewise, you must attend to your location. Unlike some digital businesses, there aren’t many opportunities for your club to feature in online shops or storefronts. That means that your customers, one way or the other, need to come to your club. And that’s great, but you need to advertise locally. That means localization, localization, localization, which will play a key part in your digital marketing.
Step 3: Launch an SEO Campaign with Real Content
The gist here is simple: you want to show up on the first page of Google. The first way to do this is through organic search optimization, or SEO. This means that you need a website that is designed for a great customer experience with a lot of great content.
What constitutes an optimized site?
- A clean design with easy-to-read pages. Your site should be a place where customers can grab information easily.
- Be an industry leader with great content. Links are key to ranking on Google. This means that you should publish content that people want to link to. Luckily, there hasn’t been a huge push for exotic club-centric blogs yet, so you and your business can stand out by publishing smart, well-written content about the industry, personalities in your field, or other related topics.
Likewise, create posts and pages about exciting upcoming events. Advertise guest dancers, specialty or holiday celebrations, and other functions. When you do that, distribute links to local online newspapers and entertainment magazines that will directly link to your site.
- Update regularly. Don’t assume that your club’s site can just sit and collect customers. Google loves it when you publish new stuff on the regular, so make sure that you do. At least once a week is great but do it as much as possible. Remember that you are an expert here, so there is no reason not to put out some killer content that fellow club owners and customers want to read.
- Localize. Remember localization? When you write content for your site (or when a strip club marketing agency writes your site for you), they will pull search term “keywords” to place on your pages so that Google knows that they are relevant for what your customers search for. However, since your club is almost surely in a single physical location (unless you have a franchise), you need to go for keywords relevant to that location.
This is great news because ranking for local keywords is often much easier than ranking for generic keywords. So, if you want to target “gentleman’s club” as a keyword, localizing it with terms like “gentleman’s club in Las Vegas, NV” (or wherever you are located) gets you a better response for people searching in that area.
Now, it is a bit more complex than that, but at a minimum you want to ensure that you or your marketing team are using localization.
- Use lots of media. Pictures and videos serve a double purpose here. By giving your customers a small, visual slice of what they can see in the club, you’re going to give them a bigger reason to show up. Alongside that, Google loves sites with media, so including it on your pages and blog posts will give you a boost.
Step 4: Social Media Marketing for Strip Clubs
Social media marketing for your strip club will be your bread and butter. While your website will have great content and media, you need a place to share it.
When you have a social media account dedicated to your business, update it every single day. When you publish a blog post, create a post on all your social media sharing it. Post fun or sexy pictures of last night’s dancers. Maybe show interviews or talks with staff to present a fun and relaxed face to your club.
Social media gives you a way to get links for content and present a fun and open face about your club so that people see you as a business they want to come to. But they need to see that you are active every day.
Step 5: Mix in Paid Advertising
Remember when we said to get on the front page of Google? There is no better way to do that than with paid advertising. When you use Google Paid Advertising services, you pay to have your website listed above every other page when someone searches for a specific phrase.
This typically costs more than SEO, especially in the long term. However, if you already have a site and social media presence, giving a little love to Google’s paid advertising can make sure that the right people see your ads.
Marketing your club shouldn’t be that much different from marketing any other business. The major takeaways for strip club owners in the digital space are the following:
- Advertise like any other business, and don’t be afraid to put yourself out there.
- Corner the market in the exotic dancing industry with regular, killer content.
- Leverage social media to put a fun and human face on your club. Let customers identify with you and see you as a place to party.
- Localize. Market yourself where your club is at. People will find you that much easier.
With these techniques, you’ll soon start to see returns in terms of visitors to your site, customers in your club, and attention on social media.