One of the requirements of a business owner, in order for the business to be successful, is to cultivate a strong presence online.
For chiropractors that’s especially true, as having online SEO (search engine optimization) for your services not only helps new patients find you, but also gives you the opportunity to have a local community of doctors know of your existence and as a result, get more referrals from your fellow medical professionals. With referrals come more customers walking into your practice.
If you are a chiropractor who doesn’t know much about what SEO is or how to implement SEO practices, we’re here to help. In this article we’ll go into detail on how to build and managing your SEO, so you’ll have all you need to know about optimizing your online presence so your business skyrockets.
Part of a Successful Marketing Strategy
As a chiropractor you know how important it is to have efficient and reliable office management, right? Well, the same goes with having a successful marketing strategy which includes having efficient SEO that allows you to compete in the market and play a defining part in the success of it.
The reason why this is so vital is because the main goal of a marketing strategy is to give your business as much visibility and reliability, so people can trust you enough to give you a try. In this particular case, this means patients need to be able to find you on search engines (mainly Google), and what they find there needs to generate enough trust in you that they are willing to go with you and put their spinal health into your hands.
On the visibility part of it, having efficient SEO as a chiropractor means being visible enough on the popular search engines so that you don’t get overlooked in favor of other nearby offices each time patients try to find chiropractors nearby. For that to happen, your office needs to show up near the top of Google results whenever people are searching in your area for chiropractors. Good SEO practices are what get you there.
Starting out, let’s get you familiarized with the three types of SEO:
On-Page SEO: This type of SEO optimizes all of the pages that are part of your chiropractic website. Having a blog is one way to do this, as it allows you to optimize every published entry to make it accessible and easy to navigate for the people interested in your services.
Local SEO: Local SEO involves claiming and verifying all the citations and directories available online that people might use to find you. This includes popular sites like Google, Bing, Yahoo!, Yelp, Merchant Circle, Healthgrades, YellowPages.com, Whitepages, CitySearch as well as anyy other local directory where you can be listed on.
Off-Page SEO: This type of SEO helps to establish authority and authenticity with patients who are trying to find a chiropractor. What’s more, it directs your online presence to go on the top ranks of the SERPs (search engine results page).
All three of these methods are of great service when you want to establish and strengthen a solid online presence. If this seems confusing, don’t worry — you don’t have to go through this all alone, as there are specialized people that can assess and help you out with deciding the best SEO and marketing strategy suitable for the nature of your business. They are especially helpful for the chiropractic professional who not only serves their customers, but has an office to manage as well.
An efficient SEO strategy will allow you to analyze the target demographic and determine which keywords are the most used to find local practitioners. Then, you or an expert can optimize your website in order to rank on top for those terms.
According to experts, in order to dominate and saturate your local market to become the “go-to” and most recognized chiropractor in your area, you need to be everywhere a potential new patient would search online.
Why is it so important to be the number one result for your local keywords? Well, the top ranked website on Google for any given term gets over 70% of the overall clicks. That’s 70% more people looking at your business, generating more income for you! Unfortunately, because of this you can’t rest comfortably at just being on the first page of the search engine. If you’re not #1 on the search, your business will suffer in terms of visibility and interaction.
You Can Blog About Your Level of Expertise
One of the best practices you can apply to take your marketing skills to the next level as well as increase your level of trust, is to blog about your knowledge on your own chiropractic blog.
Research shows that businesses who have a blog, have 67% more visibility that the ones without one. Moreover, if you build persuasive content around the main keywords, you can use those optimized blog pages to draw in more customers to your main site.
Establish a Solid Presence on Social Media
As you likely know, back pain is one of the most common symptoms that drives patients straight to the ER room. However, many people now search the internet for home treatments and remedies for back pain first. Because most adults are on some type of social platform, you can not only establish a solid presence for your brand with a business page, you can run ads made to target people who have search for back pain remedies and treatments.
Data analysis shows that 60% of the adult population use electronic devices to search for local businesses. That makes it especially important to design a website that scales well to mobile devices — not just to make it easier for your customers to navigate, but also because Google has begun removing sites that aren’t optimized for mobile from top rankings.
Websites designed for mobiles function on a responsive web design, which means it will appear one way on desktop or laptop computers, and another, more easy to navigate way on mobile devices like tablets and cell phones.. With an increasing number of people using their mobiles to search for local services, having a mobile-friendly website is one of the most important aspects of any SEO strategy. Your website should automatically adjust to the size and scope of the device being used at the time.
By doing this you not only attract more patients by improving your brand’s online experience, but you will also earn higher rankings on the search engine results page.
Tips and Tricks to Consider
Here are some extra SEO tips and tricks you can use to improve your chiropractic SEO strategy:
Ask for help when you need it. Most of those strategies at the beginning require a lot of time and some economic investment to get them fully running. You don’t have to sacrifice spending extra time on doing all of this on your own, as there are many marketing agencies that specialize in chiropractic SEO and can help you with all the dirty work.
Remember this is a pay to play game, meaning that in order for your business to show up on the top search engine results page, you need to let go of the fear of paying a couple of extra bucks in order to ensure that your location appears on the local maps, as well as having a group of experts extract the best metadata from your website and having it matched with the most popular keyword combinations in all the directories where your niche will likely be searched.
Finally, don’t be afraid of asking for feedback from all your patients, as reviews can help you to increase the level of trust amongst potential searchers. That is why it is highly recommended to make room on your website for a section of reviews and testimonials.
Having an effective SEO strategy for your chiropractic business is a great asset that is made up of a wide range of different methods. For best results, your online marketing strategies should involve social media, eCommerce, keyword research, good site structure, and online branding. You will quickly find that the time and money you put into a great chiropractic SEO strategy will be well worth the investment.
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