One of the key aspects of marketing your bar, or any business, is having a brand. A “brand” is all the media content that you use to set yourself apart, tell your audience who you are, and develop a coherent voice for your product.
We can’t stress this enough. Before you start throwing good money after bad in failed nightclub marketing plans that don’t pay off, consider what your brand is. By knowing your brand, you know how to market yourself and to whom.
There is no reason not to market your business like any other company. Just remember that, for public advertisement, you need to keep your content acceptable for general audiences, regardless of who is reading.